OTT and it’s impact on Indian media & movie business
OTT and It's impact on Indian Media and Movie business What is OTT? In simple terms, OTT (Over The Top) is a term used to refer to a service like video, audio etc, which you can watch over internet. Mainly we are referring to movies, lots of videos from individuals which are uploaded over video storing and sharing platforms. A professional implementation of OTT is Netflix, Amazon Prime Videos, YouTube. A normal quality video needs about 300–400 kbps speed, which might be able to just deliver the video content. You might need better internet speed to watch better qualities. Not to mention the bottleneck at the source server which is serving you the content. Disruption of Theater Business There was a time when single screen theaters were the mode of entertainment where you can go and watch a movie. Then came multiplexes with multiple screens and and a lot more attractions. Theaters Theaters had huge number of seats, all for a single screen which is running a movie for days in differe...